Creating Thoughtful Clothing alone isn’t enough. We value doing the right thing and want to feel good about everything we touch. That means we work ethically. From the fabrics we use, to how we design and make and deliver our garments. We think about every impact our business has. And it’s with the greater aim of minimising our environmental footprint.
The clothes we love wearing most will last longer with good care. Which is why we created our mantra. “Wear me, love me, mend me, pass me on.” It’s a reminder to look after what we own. Feel free to make this motto yours, too.
Naturally grown bamboo, cotton, wool and hemp are special. They’re not only free from harmful pesticides and chemicals, they’re often softer, stronger. And they’re always far kinder to the environment. (Amazing, right?) That’s why we only use these fabrics to craft our clothing. And we only ever get them from responsible sources.
We proudly embrace the spirit of innovation. And as we expand our collections, we also look to grow the range of sustainable fabrics we use. Two recent additions are tencel and modal. We love these for their sustainability credentials and how good they feel to wear. We’ll keep looking for more new fabrics. And when we find them, you’ll be the first to know.
We take every step possible to show great care to the people involved in making our clothing. And we show the same consideration towards the environment – treading as lightly as possible.
It’s about the whole journey for us. From where we source our fabrics. How and where our manufacture happens. And who we work with. Not forgetting of course, how our finished collection reaches your wardrobe.
It’s important to us that we continue to work with some of the first factories we did when we founded the company. We’ve grown our businesses and skills together. And we’ll continue to do so.
Naturally, we’ve added to our partnerships along the way.
When we do so, we always have the long-term in mind. Our relationships are completely open and always two-way. We share growth, we share the same vision. And together we create more jobs and develop skills as well as businesses