How it all began the story about Mud Jeans.
As a 23 year old Bert van Son, CEO of MUD Jeans moved to China to work in the textile industry. His 30 years experience in the fashion industry made him see the impact fast fashion has on the environment and its factory workers and made him believe that there is an alternative way.
In 2013 he introduced Lease A Jeans, an innovative approach to offer guilt-free consumption. MUD Jeans allows customers to shop guilt free and do good for the environment, while looking fashionable and modern. Therefore, the company won several awards, such as the Sustainability Leadership Award and the Peta Vegan Awards.
In the circular economy products are designed to be reused easily. That’s why we don’t use leather labels, but printed ones instead.
We don’t use conventional cotton. Our mills are BCI and GOTS certified. Also, we are a member of the Young Designer Programme of Fair Wear Foundation.
Worn out jeans are shredded, cut into pieces and blended with virgin cotton This is how a new denim yarn is born.
LEASE OR BUY
Lease a jeans and become a member of the MUD community. Or just buy them directly online or in one of the stores.
Returned jeans are upcycled and sold as unique vintage pairs. The jeans are named after the former user.
USE & RETURN
Your adventures shape the character of (y)our jeans. Take them wherever you go, but send them back at the end of use.